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Ignore these data, and
free-market economic forces will crush you.
Are you armed with the marketplace knowledge you need? What do
these demographics mean for your company? How will you be able to
respond to changes? This concise booklet is a great place to start.
Even more helpful when used in combination with,
"Before
You Can Understand Others, You Must Understand Yourself."
Did you know?
- Whites make up 74% of the U.S. population today. By 2050, the
projected percentage of whites is 53%
- By 2050, the percentage of Latinos is expected to double, comprising
25% of the U.S. population
- Another "high growth" group is people over age 55, growing
at a forty percent growth rate from 1990 to 2000.
- If you want to sell things and go where the growth is, about half of
your market will be people in their 50s, and the other half will be
the Hispanic and Asian populations.
This workbook includes a compilation of useful statistics and projections
complete with guidelines for preparing for a diverse workplace. Your
marketplace and workplace are increasingly more diverse. Make a business
case for diversity. Surprising, shocking facts and implications for your
business.
Your marketplace and workplace are increasingly more diverse. Make a business case for
diversity. Surprising, shocking facts and implications for your business. (Item 103)
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