Many organizations are now approaching their internal and external diversity issues with a new “set of lenses” so to speak.  Corporate Social Responsibility or CSR is a growing movement to look at capitalism in a whole new light.  DTG welcomes all of the help we can get.  With that in mind we welcome CSR Wire as a new partner in our efforts to help our clients meet the DTG mission.

 

DTG Mission:  To help organizations excel by recognizing and achieving their fullest through people and communities.

 

What is CSR?

·        Aligning Business Operations with Social Values…For the benefit of all Stakeholders

 

Stakeholders - Who are they?

·        Anything affected by a company’s operations

·        This includes:

o       Employees

o       Community

o       Suppliers

o       Management

o       Shareholders

o       Environment

o       Economies

o       Politics

o       Individual and Collective Consciousness

o       Customers (to be revisited)

 

CSR Topics

·        Diversity- The recognition of differences (and similarities) in the workplace and marketplace

o       Racial

o       Ethnic

o       Age

o       Sexual orientation

o       Gender

o       Political

o       Economic

o       Religious

o       National Origin

o       Class, income

o       Other differences – what is important to you and your organization?

 

 

·        Business Ethics- The active consolidation of the impact of a company’s decisions on its stakeholders

o       Financial

o       Advertising

o       Employee Relations

o       Vendor Selection

 

·        Environment – The consideration of the impact of a company’s policies on natural resources

o       Recycling

o       Emissions

o       Water Use

o       Presentation

 

·        Workplace Issues – The consideration of the impact of a company’s policies on its employees

o       Time off

o       Employee Benefits

o       Work Environment

o       Sexual Harassment

o       Compliance with Labor Laws

o       Communication

 

·        Community Development – A company’s contribution to the quality of life in a community

o       Affordable Housing

o       Recreation

o       Education

o       Safety

o       Healthcare

 

·        Corporate Governance – Actions of a subset of stakeholders setting and following policies designed to maximize and balance the benefits to all stakeholders

o       Ownership structure

o       Stakeholder representation

o       Accountability

o       Communication

o       Transparency

o       Disclosure

o       External influences

o       Board structure/Effectiveness

 

·        Corporate Giving – Charitable Contributions

o       Financial Support

o       Products of Services

o       Volunteering

o       Mentoring

o       Community Outreach

 

·        Human Rights – A company’s consideration of policies on individual freedom and well being

o       Safety

o       Fair Wages

o       Working Conditions

 

Who is Interested in CSR Communications and Why?

·        Activists

o       To control company behavior

o       Attempt to hold companies accountable

o       Expose poor behavior

o       Draw attention to issues

o       Education

o       To gauge progress of their cause

 

·        Consumers

o       To be educated

o       To make better buying decisions

o       To learn about companies they  buy from

o       To make investment decisions

o       To understand a company’s values

o       To influence other’s buying decisions

·        Journalists

·        Analysts

·        Academics

·        Investors

·        Employees

·        Vendors

·        Public-at-large

 

Want to learn more, check out our link with CSR Wire.  Enjoy!