Many organizations are now approaching their internal and external diversity issues with a new “set of lenses” so to speak. Corporate Social Responsibility or CSR is a growing movement to look at capitalism in a whole new light. DTG welcomes all of the help we can get. With that in mind we welcome CSR Wire as a new partner in our efforts to help our clients meet the DTG mission. DTG Mission: To help organizations excel by recognizing and achieving their fullest through people and communities. What is CSR? · Aligning Business Operations with Social Values…For the benefit of all Stakeholders Stakeholders - Who are they? · Anyone affected by a company’s operations · This includes: o Employees o Community o Suppliers o Management o Shareholders o Environment o Economies o Politics o Individual and Collective Consciousness o Customers (to be revisited) CSR Topics · Diversity- The recognition of differences (and similarities) in the workplace and marketplace o Racial o Ethnic o Age o Sexual orientation o Gender o Political o Economic o Religious o National Origin o Class, income o Other differences – what is important to you and your organization? · Business Ethics- The active consolidation of the impact of a company’s decisions on its stakeholders o Financial o Advertising o Employee Relations o Vendor Selection · Environment – The consideration of the impact of a company’s policies on natural resources o Recycling o Emissions o Water Use o Presentation · Workplace Issues – The consideration of the impact of a company’s policies on its employees o Time off o Employee Benefits o Work Environment o Sexual Harassment o Compliance with Labor Laws o Communication · Community Development – A company’s contribution to the quality of life in a community o Affordable Housing o Recreation o Education o Safety o Healthcare · Corporate Governance – Actions of a subset of stakeholders setting and following policies designed to maximize and balance the benefits to all stakeholders o Ownership structure o Stakeholder representation o Accountability o Communication o Transparency o Disclosure o External influences o Board structure/Effectiveness · Corporate Giving – Charitable Contributions o Financial Support o Products and Services o Volunteering o Mentoring o Community Outreach · Human Rights – A company’s consideration of policies on individual freedom and well being o Safety o Fair Wages o Working Conditions Who is Interested in CSR Communications and Why? · Activists o To control company behavior o Attempt to hold companies accountable o Expose poor behavior o Draw attention to issues o Education o To gauge progress of their cause · Consumers o To be educated o To make better buying decisions o To learn about companies they buy from o To make investment decisions o To understand a company’s values o To influence other’s buying decisions · Journalists · Analysts · Academics · Investors · Employees · Vendors · Public-at-large Want to learn more, check out our link with CSR Wire. Enjoy! |
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